Consumer behaviour : applications in marketing / Robert East, Malcolm Wright & Marc Vanhuele.
By: East, Robert.
Contributor(s): Wright, Malcolm | Vanhuele, Marc.
Material type:
BookPublisher: New Delhi : SAGE, c2009Description: viii, 334 p. : ill. ; 25 cm.ISBN: 9788132103158.DDC classification: 658.8
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Eastern University Library General Stacks | 658.8 EAC 2009 (Browse shelf) | Not For Loan | 15141 |
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| 658.8 DAB 2001 Brand warfare : | 658.8 DHM 2009 Marketing practices in developing economy : | 658.8 DUB 1990 Business etiquette and professionalism / | 658.8 EAC 2009 Consumer behaviour : | 658.8 ELS 2007 Strategic brand management / | 658.8 ELS 2007 Strategic brand management / | 658.8 ETM 1997 Marketing / |
Includes index.
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