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Marketing / Paul Baines, Chris Fill, and Kelly Page.

By: Baines, Paul, 1973-.
Contributor(s): Fill, Chris | Page, Kelly, 1974-.
Material type: materialTypeLabelBookPublisher: Oxford ; New Delhi : Oxford University Press, c2008Description: xxix, 697 p. : ill. (some col.) ; 27 cm.ISBN: 9780198079446; 0198079443.Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents only | Contributor biographical information | Publisher description
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658.8 BAM 2008 (Browse shelf) Not For Loan 14183
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658.8 BAB 2008 Branding only works on cattle : 658.8 BAC 2011 Case studies in marketing / 658.8 BAC 2011 Case studies in marketing / 658.8 BAM 2008 Marketing / 658.8 BAM 2009 Marketing / 658.8 BEE 2002 Essentials of CRM : 658.8 BEE 2002 Essentials of CRM :

Includes bibliographical references and index.

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