Product strategy and management / Michael Baker and Susan Hart.
By: Baker, Michael.
Contributor(s): Hart, Susan.
Material type:
BookPublisher: New Delhi : Pearson, c2003Description: xviii, 539 p. : ill. ; 26 cm.ISBN: 0130653683 (pbk.); 9788131724286.Subject(s): Product management | New products -- Management -- Case studiesDDC classification: 658.56
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Eastern University Library General Stacks | 658.56 BAP 2003 (Browse shelf) | Not For Loan | 14127 |
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| 658.5 VAS 1999 Statistical quality assurance methods for engineers / | 658.5 VAS 1999 Statistical quality assurance methods for engineers / | 658.5 WIP 2003 Process management : | 658.56 BAP 2003 Product strategy and management / | 658.56 LEB 2006 Brand rejuvenation : | 658.56 LEB 2006 Brand rejuvenation : | 658.7 ALS 1999 Introduction to supply chain management / |
Includes bibliographical references and index.
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