Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward)
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Contributor(s): Belch, Michael A.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2004Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill. ; 24 cm.ISBN: 0072536764 ; 0071214380.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02253 | ||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | Permanent Campus Library | 04416 | |
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 07167 | ||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 07168 | ||
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Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 04418 |
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| 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : |
Includes bibliographical references (p. EN1-EN25) and index.
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