Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
By: Belch, George E. (George Edward).
Contributor(s): Belch, Michael A.
Material type: BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill, c2004Edition: 6th ed.Description: xxvi, 779, [67] p. : col. ill. ; 24 cm.ISBN: 0072536764 ; 0071214380.Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02253 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02254 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | Permanent Campus library | 02255 | |
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | Permanent Campus Library | 04416 | |
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02257 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02258 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 02259 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 07167 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 07168 | ||
Books | Eastern University Library General Stacks | 659.1 BEA 2004 (Browse shelf) | Available | 04418 |
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Includes bibliographical references (p. EN1-EN25) and index.
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