Contemporary advertising / William F. Arens.
By: Arens, William F
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Material type: 
BookSeries: The McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill Irwin, c2002Edition: 8th ed.Description: 1 v. (various pagings) : ill. (some col.) ; 29 cm.ISBN: 0072415444 ; 0072451769.Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 659.1 ARC 2004 (Browse shelf) | Available | 03900 | |
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Books
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Eastern University Library General Stacks | 659.1 ARC 2004 (Browse shelf) | Not For Loan | 01973 |
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| 658 WEM 2013 Management : | 658 WEM 2013 Management : | 659.1 ARC 2004 Contemporary advertising / | 659.1 ARC 2004 Contemporary advertising / | 659.1 BEA 2001 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : | 659.1 BEA 2004 Advertising and promotion : |
Includes bibliographical references and indexes.
System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
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