Consumer behavior : buying, having, and being / Michael R. Solomon.
By: Solomon, Michael R
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Material type: 
BookPublisher: New Delhi : PHI Learning, c2009Edition: 8th ed.Description: xxv, 694 p. : col. ill. ; 27 cm.ISBN: 9788120338333.Subject(s): Consumer behaviorDDC classification: 658.8 Online resources: Table of contents | Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 SOC 2009 (Browse shelf) | Not For Loan | 10554 | |
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Books
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Eastern University Library General Stacks | 658.8 SOC 2009 (Browse shelf) | Available | 10555 | |
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Books
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Eastern University Library General Stacks | 658.8 SOC 2009 (Browse shelf) | Available | 10708 |
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Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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