Consumer behavior and marketing action / Henry Assael.
By: Assael, Henry
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Material type: 
BookPublisher: New Delhi : Cengage Learning, c1998Edition: 6th ed.Description: xviii, 718 p. : ill. ; 24 cm.ISBN: 0538867701; 9788131500361; 8131500365.Other title: Consumer behavior.Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
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Eastern University Library General Stacks | 658.8342 ASC 1998 (Browse shelf) | Not For Loan | 10200 |
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| 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.83 ZIE 2003 Exploring marketing research / | 658.8342 ASC 1998 Consumer behavior and marketing action / | 658.8342 IMM 2007 Motivational marketing : | 658.8342 IMM 2007 Motivational marketing : | 658.8343 KAN 2009 The new strategic brand management : |
Includes bibliographical references and index.
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