Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A
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Contributor(s): Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay.
Material type: 
BookPublisher: New Delhi : McGraw-Hill Irwin, c2011Edition: 5th ed.Description: xxvii, 763 p. : ill., map ; 24 cm.ISBN: 9780070700994; 0070700990.Subject(s): Service industries -- Marketing | Customer services | MarketingDDC classification: 658.8 Online resources: Contributor biographical information | Publisher description | Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 ZES 2011 (Browse shelf) | Available | 10687 | ||
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Books
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Eastern University Library General Stacks | 658.8 ZES 2011 (Browse shelf) | Available | 10688 | ||
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Books
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Eastern University Library General Stacks | 658.8 ZES 2011 (Browse shelf) | Not For Loan | 10689 | ||
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Books
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Eastern University Library General Stacks | 658.8 ZES 2011 (Browse shelf) | Available | Permanent Campus library | 10686 |
Includes bibliographical references and index.
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