Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
By: Peter, J. Paul
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Contributor(s): Olson, Jerry C. (Jerry Corrie).
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: New Delhi : Tata McGraw-Hill, c2005Edition: 7th ed.Description: xvi, 579 p. : ill. ; 24 cm.ISBN: 0072864877; 0071111778 ; 9780070601581; 0070601585.Subject(s): Consumer behavior | MarketingDDC classification: 658.8 Online resources: Publisher description | Table of contents | Contributor biographical information
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf) | Available | 11401 | |
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Books
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf) | Not For Loan | 11402 | |
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Books
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf) | Available | 11403 | |
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Books
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Eastern University Library General Stacks | 658.8 PEC 2005 (Browse shelf) | Available | 11404 |
Various multi-media instructional materials are available to supplement the text.
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