Consumer behavior : buying, having, and being / Michael R. Solomon.
By: Solomon, Michael R.
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2004Edition: 6th ed.Description: xxv, 694 p. : col. ill. ; 29 cm.ISBN: 8131706346.Subject(s): Consumer behaviorDDC classification: 658.8 Online resources: Table of contentsItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 SOC 2004 (Browse shelf) | Available | 07760 |
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658.8 SEE 2006 The essential online solution : | 658.8 SEE 2006 The essential online solution : | 658.8 SHE 2001 E-business privacy and trust : | 658.8 SOC 2004 Consumer behavior : | 658.8 SOC 2004 Consumer behavior : | 658.8 SOC 2009 Consumer behavior : | 658.8 SOC 2009 Consumer behavior : |
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
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