Marketing practices and principles / Ralph E. Mason, Patricia Mink Rath, Stewart Husted ; contributor, Richard Lynch.
By: Mason, Ralph E
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Contributor(s): Rath, Patricia Mink | Husted, Stewart W | Lynch, Richard L.
Material type: 
BookPublisher: New York : Gregg Division, McGraw-Hill, c1995Edition: 5th ed.Description: viii, 439 p. : ill. (some col.) ; 25 cm.ISBN: 0026356015; 0026356023.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Eastern University Library General Stacks | 658.8 MAM 1995 (Browse shelf) | Available | 03202 |
Includes bibliographies and index.
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