Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.
By: Kerin, Roger A
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Contributor(s): Hartley, Steven William | Rudelius, William.
Material type: 
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston, Mass. : McGraw-Hill/Irwin, c2004Description: 1v.(various pagings): col. ill. ; 28 cm.ISBN: 0072547030 ; 007121478X.Subject(s): MarketingDDC classification: 658.8
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Eastern University Library General Stacks | 658.8 KEM 2004 (Browse shelf) | Available | 07093 | |
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Eastern University Library General Stacks | 658.8 KEM 2004 (Browse shelf) | Not For Loan | 07094 |
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| 658.8 KEG 2005 Global marketing / | 658.8 KEG 2005 Global marketing / | 658.8 KEL 2006 Loyalty myths : | 658.8 KEM 2004 Marketing : | 658.8 KEM 2004 Marketing : | 658.8 KES 2008 Strategic brand management : | 658.8 KES 2008 Strategic brand management : |
Includes bibliographical references (CN1-CN14) and index.
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