Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary.
Material type: 
BookPublisher: Delhi : Pearson Prentice Hall, c2006Edition: 11th ed.Description: xx, 651, [94] p. : col. ill. ; 24 cm.ISBN: 0131469185; 8178086549.Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents | Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 KOP 2006 (Browse shelf) | Available | 05409 | |
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Eastern University Library General Stacks | 658.8 KOP 2006 (Browse shelf) | Available | 05415 | |
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Eastern University Library General Stacks | 658.8 KOP 2006 (Browse shelf) | Available | 05411 | |
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Eastern University Library General Stacks | 658.8 KOP 2006 (Browse shelf) | Available | 05413 |
Includes bibliographical references and index.
Marketing -- Company and marketing strategy : partnering to build customer relationships -- The marketing environment -- Managing marketing information -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the right relationships with the right customers -- Product, services, and branding strategy -- New-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies -- Pricing products : pricing strategies -- Marketing channels and supply chain management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Personal selling and direct marketing -- Creating competitive advantage -- Marketing in the digital age -- The global marketplace -- Marketing and society : social responsibilityand marketing ethics.
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