From Brand Vision to Brand Evaluation : [electronic resource]: The strategic process of growing and strengthening Brands / De Chernatony, Leslie
By: De Chernatony, Leslie [Author]
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Material type: 
BookPublisher: Delhi : Taylor & Francis Group [Distributor] c2006Edition: 2nd ed.,Revised.Description: xviii, 318 p.ISBN: 9781856177733; 9780750667494.DDC classification: 658.8 Online resources: Full text available from ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010 ScienceDirect Business, Management, Hospitality and Tourism eBook Collection 2010Summary: Annotation Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 CHF 2006 (Browse shelf) | Not For Loan | 10743 |
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| 658.8 CAS 2009 The silent salesmen : | 658.8 CAS 2009 The silent salesmen : | 658.8 CHC Creating powerful brands in consumer, service and industrial markets / | 658.8 CHF 2006 From Brand Vision to Brand Evaluation : | 658.8 CLB 2004 Brands and branding / | 658.8 COS 1991 Sales management : | 658.8 CZI 2013 International marketing / |
Includes index.
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Annotation Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understand their subject without knowing how branding works. This is THE key scholarly text in this crucial topic, an already hugely respected title and big seller in the field. It follows on from the introductory textbook Creating Powerful Brands, and comes highly illustrated with real examples of influential marketing campaigns. This is the book that will take students to the next level with the skills to develop and implement their own branding strategy.
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