Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
By: Johansson, Johny K
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Material type: 
BookSeries: The Irwin/McGraw-Hill series in marketing. Publisher: Boston : Irwin/McGraw-Hill, 2000Edition: 2nd ed.Description: xx, 604 p. : ill. ; 24 cm.ISBN: 0073658634.Subject(s): Export marketing | Export marketing -- ManagementDDC classification: 658.8 Online resources: Publisher description | Table of contents
| Item type | Current location | Call number | Status | Date due | Barcode |
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Eastern University Library General Stacks | 658.8 JOG 2000 (Browse shelf) | Available | 04385 | |
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Eastern University Library General Stacks | 658.8 JOG 2000 (Browse shelf) | Not For Loan | 04386 | |
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Eastern University Library General Stacks | 658.8 JOG 2000 (Browse shelf) | Available | 03965 |
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| 658.8 JOF 2006 Foundation of matketing / | 658.8 JOG 2000 Global marketing : | 658.8 JOG 2000 Global marketing : | 658.8 JOG 2000 Global marketing : | 658.8 JOO 2007 The online millionaire : | 658.8 JOP 2000 Behind powerful brands : | 658.8 KAC 2002 Consumer behavior and managerial decision making / |
Includes bibliographical references and indexes.
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