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International marketing / Philip R. Cateora, John L. Graham.

By: Cateora, Philip R.
Contributor(s): Graham, John L.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston : McGraw-Hill/Irwin, c2005Edition: 12th ed.Description: xxxiii, 697 p. : col. ill., col. maps ; 29 cm.ISBN: 0072833718 .Subject(s): Export marketing | International business enterprisesDDC classification: 658.8
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Books Books Eastern University Library
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Includes bibliographical references and indexes.

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Last Updated on 27 November 2018
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