The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.
By: Kapferer, Jean-Noël
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Material type: 
BookPublisher: London ; Philadelphia : Kogan Page, 2008Edition: 4th ed., New ed.Description: xv, 560 p. : ill. ; 25 cm.ISBN: 9780749450854 ; 0749450851 ; 8175544406; 9788175544406.Subject(s): Brand name products -- ManagementDDC classification: 658.8343 Online resources: Table of contents only
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf) | Available | Dhanmondi Library | 09354 | |
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf) | Available | 09356 | ||
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Eastern University Library General Stacks | 658.8343 KAN 2009 (Browse shelf) | Not For Loan | 09355 |
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| 658.8342 IMM 2007 Motivational marketing : | 658.8342 IMM 2007 Motivational marketing : | 658.8343 KAN 2009 The new strategic brand management : | 658.8343 KAN 2009 The new strategic brand management : | 658.8343 KAN 2009 The new strategic brand management : | 658.8348 ROM 1994 Multicultural marketing : | 658.84 CAI 2007 International marketing / |
Includes bibliographical references (p. [531]-544) and index.
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