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Marketing strategy : planning, implementation and control / Subhash C. Jain,

By: Jain, Subhash C.
Material type: materialTypeLabelBookPublisher: New Delhi : Cengage learning, c2004Description: 673 p. ; 24 cm.ISBN: 9788131505434.Subject(s): Marketing strategyDDC classification: 658.4
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Books Books Eastern University Library
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658.4 JAM 2004 (Browse shelf) Available 10129
Books Books Eastern University Library
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658.4 JAM 2004 (Browse shelf) Not For Loan 09434

Includes index.

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