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Branding positioning: strategies for competitive advantage / Subroto Sengupta

By: Sengupta, Subroto.
Material type: materialTypeLabelBookPublisher: New Delhi: Tata McGraw-Hill, c2005Edition: 2nd ed.Description: xiv, 297 p.: ill.; 25 cm.ISBN: 9780070581593; 0070581592.Subject(s): Brand positioningDDC classification: 658.8
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658.8 SEB 2005 (Browse shelf) Not For Loan 11175
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Books Books Eastern University Library
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Books Books Eastern University Library
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658.8 SEB 2005 Branding positioning: 658.8 SEB 2005 Branding positioning: 658.8 SEB 2005 Branding positioning: 658.8 SEB 2005 Branding positioning: 658.8 SEE 2006 The essential online solution : 658.8 SEE 2006 The essential online solution : 658.8 SHE 2001 E-business privacy and trust :

Includes index.

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