Marketing communications management: concepts & theories, cases & practices / Paul Copley.
By: Copley, Paul
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Material type: 
BookPublisher: New Delhi : Elsevier, c2004Description: xii, 440 p. : ill. ; 26 cm.ISBN: 9788131207659; 813120765X.Subject(s): Marketing | CommunicationDDC classification: 658.4
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Eastern University Library General Stacks | 658.4 COM 2004 (Browse shelf) | Not For Loan | 11950 |
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| 658.4 CHB 1998 Boards at work : | 658.4 CHC 1989 Critical incidents in management : | 658.4 COC 2003 Corporate governance / | 658.4 COM 2004 Marketing communications management: | 658.4 COT 2007 The think factory : | 658.4 COT 2007 The think factory : | 658.4 COT 2007 The think factory : |
Includes index.
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