Principles of marketing / Philip Kotler, Gary Armstrong.
By: Kotler, Philip
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Contributor(s): Armstrong, Gary (Gary M.).
Material type: 
BookPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2008Edition: 12th ed.Description: xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm.ISBN: 9780132390026 (alk. paper); 0132390027 (alk. paper).Subject(s): MarketingDDC classification: 658.8 Online resources: Table of contents only
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Eastern University Library General Stacks | 658.8 KOP 2008 (Browse shelf) | Available | 01619 | |
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Eastern University Library General Stacks | 658.8 KOP 2008 (Browse shelf) | Available | 09378 | |
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Eastern University Library General Stacks | 658.8 KOP 2008 (Browse shelf) | Not For Loan | 09379 | |
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Eastern University Library General Stacks | 658.8 KOP 2008 (Browse shelf) | Available | 01600 | |
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Books
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Eastern University Library General Stacks | 658.8 KOP 2008 (Browse shelf) | Available | 09380 |
Includes bibliographical references (p. R-1 - R-30) and indexes.
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