Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.
By: Kim, W. Chan.
Contributor(s): Mauborgne, Renée.
Material type: BookPublisher: Boston, Mass. : Harvard Business School Press, c2005Description: xv, 240 p. : ill. ; 25 cm.ISBN: 1591396190 (hardcover : alk. paper).Subject(s): New products | Market segmentationDDC classification: 658.8 Online resources: Table of contentsItem type | Current location | Call number | Status | Date due | Barcode |
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Books | Eastern University Library General Stacks | 658.8 KIB 2005 (Browse shelf) | Not For Loan | 12085 |
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658.8 KES 2015 Strategic brand management : | 658.8 KES 2015 Strategic brand management : | 658.8 KHB 2006 ব্যবস্হাপনায় গবেষণা পদ্ধতি / | 658.8 KIB 2005 Blue ocean strategy : | 658.8 KNB 2000 The brand mindset / | 658.8 KOM 1994 Marketing management : | 658.8 KOM 2002 Marketing of agricultural products / |
Includes bibliographical references (p. [223]-229) and index.
Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
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