Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
By: Mathieson, Rick
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Material type: 
BookPublisher: New Delhi : Printice Hall of India, c2007Description: ix, 244 p. : ill. ; 24 cm.ISBN: 9788120332652.Subject(s): Mobile commerce | Product managementDDC classification: 658.8 Online resources: Table of contents
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf) | Not For Loan | 10629 | |
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf) | Available | 10630 | |
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Eastern University Library General Stacks | 658.8 MAB 2007 (Browse shelf) | Available | 10631 |
Includes bibliographical references (p. [213]-227) and index.
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