| 000 -LEADER |
|---|
| fixed length control field |
02316pam a22003254a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
1479 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190729172504.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120811s2008 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780131888593 |
|
|---|
| International Standard Book Number |
0131888595 |
|
|---|
| International Standard Book Number |
9788131719770 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
NLGGC |
| -- |
OrLoB-B |
| -- |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| Item number |
KES 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keller, Kevin Lane, |
| Dates associated with a name |
1956- |
| 9 (RLIN) |
4125 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic brand management : |
| Remainder of title |
building, measuring, and managing brand equity / |
| Statement of responsibility, etc |
Kevin Lane Keller. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc |
c2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 692 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. I. |
| Title |
Opening perspectives -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Brands and brand management -- |
| Miscellaneous information |
Pt. II. |
| Title |
Identifying and establishing brand positioning and values -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Customer-based brand equity -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Brand positioning -- |
| Miscellaneous information |
Pt. III. |
| Title |
Planning and implementing brand marketing programs -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Choosing brand elements to build brand equity -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Designing marketing programs to build brand equity -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Integrating marketing communications to build brand equity -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Leveraging secondary brand associations to build brand equity -- |
| Miscellaneous information |
Pt. IV. |
| Title |
Measuring and interpreting brand performance -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Developing a brand equity measurement and management system -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Measuring sources of brand equity : capturing customer mind-set -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Measuring outcomes of brand equity : capturing market performance -- |
| Miscellaneous information |
Pt. V. |
| Title |
Growing and sustaining brand equity -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Designing and implementing branding strategies -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Introducing and naming new products and brand extensions -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Managing brands over time -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Managing brands over geographic boundaries and market segments -- |
| Miscellaneous information |
Pt. VI. |
| Title |
Closing perspectives -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Closing observations. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| 9 (RLIN) |
4126 |
|
|---|
| Topical term or geographic name as entry element |
Merken. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
4127 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
gtt |
|
|---|
| Topical term or geographic name as entry element |
Strategisch management. |
| Source of heading or term |
gtt |
| 9 (RLIN) |
4128 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
http://www.loc.gov/catdir/toc/ecip079/2007003552.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Koha issues (borrowed), all copies |
1 |
