| 000 -LEADER |
|---|
| fixed length control field |
00630nam a22002297a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
294 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
BD-DhEU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20120808144954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
120808t2004 ii ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131505434 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BD-DhEU |
| Transcribing agency |
BD-DhEU |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.4 |
| Item number |
JAM 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C. |
| 9 (RLIN) |
4028 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing strategy : |
| Remainder of title |
planning, implementation and control / |
| Statement of responsibility, etc |
Subhash C. Jain, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi : |
| Name of publisher, distributor, etc |
Cengage learning, |
| Date of publication, distribution, etc |
c2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
673 p. ; |
| Dimensions |
24 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Name of Cataloguer |
|
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing strategy |
| 9 (RLIN) |
4029 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
