Kotler, Philip.
Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy. - 14th [ed.] - Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013. - xxv, 596, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788131767160 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8 / KOM 2013
Marketing management / Philip Kotler, Kevin Lane Keller. Mithileshwar Jha, Abraham Koshy. - 14th [ed.] - Upper Saddle River, N.J. : New Delhi : Prentice Hall, Pearson, c2013. - xxv, 596, [127] p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
9788131767160 0132102927
2010046655
Marketing--Management.
HF5415.13 / .K64 2012
658.8 / KOM 2013