Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c2004. - xxvi, 779, [67] p. : col. ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0072536764 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2004
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed. - Boston : McGraw-Hill, c2004. - xxvi, 779, [67] p. : col. ill. ; 24 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. EN1-EN25) and index.
0072536764 0071214380
Advertising.
Sales promotion.
Communication in marketing.
659.1 / BEA 2004