Eastern University Library catalog

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Dogra, Balram

Rural marketing: concepts and practices/ Balram Dogra and Karminder Ghuman - New Delhi: Tata McGraw Hill Education, c2008. - xiv, 352 p.: ill.; 26 cm.

Includes index.

ISBN: 978007066007 007066000X

Subjects--Topical Terms:
Marketing

Subjects--Index Terms: Rural marketing

Dewey Class. No.: 658.81 / DOR 2008

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