Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - New Delhi : PHI Learning, c2009. - xxv, 694 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9788120338333
Consumer behavior.
658.8 / SOC 2009
Consumer behavior : buying, having, and being / Michael R. Solomon. - 8th ed. - New Delhi : PHI Learning, c2009. - xxv, 694 p. : col. ill. ; 27 cm.
Includes bibliographical references and indexes.
Consumers rule -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interactive communications -- Individual decision making -- Buying and disposing -- Group influence and opinion leadership -- Organizational and household decision making -- Income and social class -- Ethnic, racial, and religious subculters -- Age subcultures -- Cultural influences on consumer behavior -- Global consumer culture.
9788120338333
Consumer behavior.
658.8 / SOC 2009