Value innovation portfolio management : achieving double-digit growth through customer value / Sheila Mello ... [et al.]. - Ft. Lauderdale, FL : J. Ross Pub., c2006. - xxi, 273 p. : ill. ; 24 cm.

Includes bibliographical references and index.

Understanding customer value : the grounded portfolio -- Understanding the role of innovation : the relevant portfolio -- Vision, mission, strategy, and value : the intentional portfolio -- Aiming for the sweet spot : the optimized portfolio -- Accurate customer value data : the measured portfolio -- Aligning the organization : the supported portfolio -- Elements of realization : the actionable portfolio -- Appreciating investment intensity : the fortified portfolio -- Keeping the fires burning : the dynamic portfolio -- A talent for change : the sustainable portfolio.

19788131508923 8131508927


New products--Planning.
Product management.
Strategic planning.

658.801 / MEV 2006

Last Updated on 27 November 2018
Copyright © Eastern University Library 2018