Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (CN1-CN14) and index.
0072547030 007121478X
Marketing.
658.8 / KEM 2004
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1v.(various pagings): col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (CN1-CN14) and index.
0072547030 007121478X
Marketing.
658.8 / KEM 2004