Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718
Export marketing.
International business enterprises.
658.8 / CAI 2005
International marketing / Philip R. Cateora, John L. Graham. - 12th ed. - Boston : McGraw-Hill/Irwin, c2005. - xxxiii, 697 p. : col. ill., col. maps ; 29 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072833718
Export marketing.
International business enterprises.
658.8 / CAI 2005