Cateora, Philip R.
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 0071123121
Export marketing.
International business enterprises.
658.848 / CAI 2002
International marketing / Philip R. Cateora, John L. Graham. - 11th ed. - New York : Irwin McGraw-Hill, c2002. - xxv, 694 p. : ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes.
0072398841 0071123121
Export marketing.
International business enterprises.
658.848 / CAI 2002