Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - New York : McGraw-Hill, c1997. - 1 v. (various pagings) : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
0070189544
Marketing.
658.8 / ETM 1997
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 11th ed. - New York : McGraw-Hill, c1997. - 1 v. (various pagings) : col. ill. ; 24 cm. - McGraw-Hill series in marketing .
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994.
Includes bibliographical references and indexes.
0070189544
Marketing.
658.8 / ETM 1997